A crowded restaurant with many children and adults, including a woman holding a young child touching her face, during daytime.

Connect with more parents and families in Toronto’s east end

Become an East End Mom Friends partner

A circular logo with a light pink background featuring a pink and purple stylized 'L' in the center. The outer ring contains white text that reads 'SEASON END MOM FRIENDS MINGLES UPTON CONNECT PARTY CONCERT PLAY.'

Let’s work together!

East End Mom Friends is always looking to connect with relevant partner brands, local businesses, and resources for our members.

Opportunities for EEMF partners

  • Group of women with babies in a cafe with black-and-white wall art.

    Host playgroups and special events

    Invite East End Mom Friends playgroup participants and community members to visit your local business at a pre-scheduled date and time.

    Our largest demographic is east end moms and dads on parental leave, but our community includes families at all stages of their parenting journey.

  • Four women and three children sorting through a large pile of clothes and toys in a living room.

    Swag, samples, and sponsorships

    East End Mom Friends members are always interested in the latest and greatest baby and child gear, clothing, food, drinks, and more.

    From sponsored content to Instagram giveaways to swag bags full of samples, we can help you put your brand in front of east end families.

  • Two children, a boy and a girl, standing and playing with a large interactive wall with colorful LED lights.

    We're open to your ideas

    Let’s get creative! If you’re not sure how you might want to work with East End Mom Friends, get in touch and we can collaborate to come up with unique ideas that make sense for both of our businesses.

    We’re passionate about connecting families with local businesses, brands, and resources.

Contact us about partnerships
Instagram profile page of eastendmomfriends showing a smiling woman with long blonde hair in the profile picture, with highlights for various themed highlights like Holidays, Tots & Taps, Halloween, Fall, Playgroups, August, and Pride, and a grid of posts including holiday-themed and family photos.

What is East End Mom Friends?

  • We currently run 25+ playgroups throughout Toronto’s east end, from St. Lawrence Market to Birchcliff and everywhere in between.

    Playgroups are often hosted by local cafes, restaurants, breweries, shops, and other family-friendly businesses and community spaces.

  • New parents live on their phones and they’re hungry to find local resources for families in their feeds.

    @eastendmomfriends has more than 8,800 followers as of January 2025.

  • More than 1,300 local parents participate in a bumpin’ WhatsApp community run by dedicated volunteer moderators.

  • You are here! The East End Mom Friends website is always growing and evolving, but we are proud to feature our community partners on our homepage as well as in sponsored content in our resources section.

Contact us